POULTRY INDONESIA, Bogor – Trade Minister Enggartiasto Lukita has released the first export of chicken nugget products to Japan owned by a poultry-based processed food company, PT Belfoods Indonesia, a subsidiary of PT Sierad Produce. Belfoods became the first company to export chicken nuggets to Japan.
“It is hoped to be a good start to advance Indonesia’s processed chicken industry to the international market. If the chicken nuggets product Indonesia can enter Japan, it will be easier to enter other countries, “said Enggartiasto at the event of the release of prime exports of Belfoods chicken nugget products that took place at Belfoods Factory, Jonggol, West Java (22/3).
Enggartiasto continued, the release of prime exports of 6 tons of Belfoods chicken nuggets to Japan is a milestone for Indonesia that marks the achievement of overseas market development. What’s more, Japan is known for being strict about the quality standards of a product.
Japan is chosen as an export destination country because of its huge market potential.
Consumption of processed food products based on poultry in Japan reaches USD 2 billion per year. “Indonesia has a huge market opportunity in Japan if it can maintain the consistency of quality and efficiency so that it can compete with products from other countries,” said Enggartiasto.
Meanwhile, Tommy Watimena, CEO of PT Sierad Produce, Tbk. optimistic that Belfoods products are acceptable given Belfoods had previously conducted a series of market tests in Japan. “Belfoods will remain focused on the domestic market and will continue to maintain quality standards according to export standards so that export markets can grow rapidly,” said Tommy.